FACE Stockholm's look for Autumn 2010 pays homage to its sister season with the enduring warm, bronzy tones of summer still radiating. Worn with confidence, grace and wit, by Swedish pop sensation September, the eyes sparkle with joy and light and the lips dazzle and entice with an insightful eloquence that leaves us eagerly awaiting the release of September's song. "Wearing makeup is more than just making myself look pretty," says the pop chanteuse. "It's about art. It's a way of expressing myself and creating my own fashion."

This autumn, hear the call of September's song! Start with a clean base of the right Liquid Foundation and priming products, plus false eyelashes for some dramatic extra volume and then work in the following key elements to achieve the perfect glowing look for the season:

Mineral Powder Foundation – Borgholm
Myrrah Brow Shadow
Ebony and Platina Matte Eye Shadows
#9 Pearl Eye Shadow
Details Eye Dust
Mystery Gel Eyeliner
Splendid Blush
Karin Lip Pencil
Seduction Lipstick

FACE Stockholm is participating in Fashion's Night Out! This year, the biggest fashion party in history promises to be epic, splurge inspiring and full of even more stylish surprises than ever!

Join us at the FACE Stockholm shop in the Time Warner Center on Friday, September 10, 2010, beginning at 6pm for live demos and applications of FACE Stockholm’s Fall 2010 Look, as worn by Swedish pop sensation September!

Complimentary tips, mini makeovers and logo mirror compacts available as a gift with purchase on a first- come first-serve basis. See you there! 

ONLINE CREDITS

When it comes to covering blemishes, Hollywood Makeup Artist Kerry Herta tells Yahoo!'s Shine that FACE Stockholm's Blemish and Capillary Concealer is "a staple of my kit."

The story was even featured on the Yahoo! News homepage!

Make it a staple of your kit, too!

Cucumber Bubble Bath featured in CHIC!
Swedish magazine, CHIC, has a beautiful full-page photo of our Cucumber Bubble Bath!

ONLINE CREDITS

CHRYSTAL DEODORANT REVIEWS!
Style Apothecary reviewed our new Chrystal Deodorant: "Great protection, great product. Go check it out!" and "This is definitely a keeper!!!!" are just some of the stellar comments. Check it out!!

Viv Magazine
Blossom Blush is one of the products featured in "Red Carpet Ready" makeup tips in the January/February 2010 issue. Click here and go to page 42 to view the whole story.

Beauty and lifestyle blog The Hair Gossip has reviews of our Art Eye Pencil, Magic Wand, Veil Lipstick and our Multi-Stripe Tapestry bag! Click on the picture and choose FACE Stockholm to read more! 

News & Beauty blog has a sneak peak at our Spring look!

Brava Magazine online features Beloved (click to read more)!

Celebrity Makeup Artist in Hollywood

The blogger and makeup artist counts FACE Stockholm's Crème Blush in Rio among her personal makeup esstentials. Read about it here.

Vogue.com Loves FACE Stockholm's Beloved!

Our fabulous lipstick Beloved is featured on Vogue.com in a feature about Beauty Editors' favorite lipstick color obsessions this fall. Check out the whole story here!

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Elle.com has a new story on makeup trends for 2010, featuring superstar makeup artist Pat McGrath's makeup design for Prada's Fall 09 show — and mentioning FACE Stockholm's Galaxy glitter in Sva and Tju. Click here to check out the article or visit our Galaxy page and sparkle up your new year!

We Heart This "hearts" FACE Stockholm!

Stef, the beauty and fashion enthusiast at We Heart This declared our Precision Eyeliner the winner of The "Can I marry an eyeliner?" Award! Check out the article or just go ahead and get married!

SWEDISH ELLE!
FACE Stockholm's Correct Pencil and White Matte Eyeshadow are featured in Swedish Elle's Trend Bible for Spring and Summer 2010.

Silk Lipstick in Pregnancy & Newborn Magazine!

FACE Stockholm in Swedish women's magazine, Damanas Värld!

FACE Stockholm's Tinted Mineral Moisturizer and Nail Polish #69 and #58 are featured in the latest issue of Damanas Värld!

Stockholm Crème Blush featured in Star Magazine!

In the Janurary issue of Star our Crème Blush is featured in a story about creating the perfect contoured cheeks. Check it out!

FACE Stockholm's own Gun Nowak featured in Swedish magazine, Svensk Damtidning!

Swedish women's magazine Svensk Damtigning has a fabulous five-page spread on FACE Stockholm's dynamic founder, Gun Nowak! Check out the scans below — including an amazing vintage shot of Gun hiking in 1984!

Beauty's where you find it — in Vogue!

In the December issue of Vogue, makeup artist Lucia Pieroni shares her makeup tips for the holiday season calling FACE Stockholm's Crème Blush "the difference between 'I like your makeup' and 'You look great.'" Check it out! 

Helen Andersson, FACE Stockholm's Lead Makeup Artist and Educator, has earned international acclaim for her proficient and diverse work in all aspects of print, film, and media. It is for this reason that each and every one of FACE Stockholm's makeup artists in the US participate in training with Helen, and each comes away with not only the required skills, but a new and enlightened approach to makeup application.

Helen believes that makeup artistry is more than skin deep: a subject's mood, personality, body and mind must all be taken into consideration. "I look at makeup like sculpting more than like painting," Helen says, "When I'm thinking about someone's skin, I think about all of their features, it's more than just painting on colors."

Helen's holistic approach comes in part from growing up in the Swedish countryside, where she learned from her grandfather about the power of natural healing. From that early foundation, she went on to study herbs and natural therapies such as Ayurveda, the ancient Indian system of traditional medicine, in both America and India.

This knowledge has been essential to her work as a makeup artist and the relationships Helen develops with her clients, whether they are celebrities, retail shop walk-ins or returning customers, have made her one of the most in-demand artists in FACE Stockholm's history.
Helen's bridal makeup services at FACE Stockholm are particularly sought after and her work has been featured in many publications, including Martha Stewart Weddings and Essence Magazine.   

Listening to Helen talk about her favorite experiences over the span of an 18-year makeup career in New York City, would lead most people to go from being wide-eyed and star-struck to aghast at the number of things that can go wrong on a film set!

For instance, Helen remembers shooting a series of long-form commercials for Diesel that were really more like short films, so involved were the story lines. One of these was shot in a swamp in New Orleans. "It was a real life adventure; gargantuan snakes and poisonous spiders dropping down from the trees...we had guards with guns to protect us from the alligators and crocodiles in case they were hanging around the set."

FACE STOCKHOLM in VIXEN Magazine

New York-based makeup artist Daniella Schachter's dramatic take on 1920s style makeup is featured in the latest issue of Vixen magazine. Check it out!

IS - Icelandic Solution is featured in IN New York Magazine

Dita Von Teese Loves FACE Stockholm!

Burlesque star and all around glamour queen Dita Von Teese is huge fan of our Matte Lipstick!

One of our NYC artists recently gave Dita a few of our classic reds to try on set, and she fell in love. She recently Twittered, "Obsessed with my new red lipstick... FACE Stockholm Matte Claret. Matte Stunning and Matte Secret are beauties too."

The perfect thing for a festive holiday look, or any day at all!

NEWS FROM SWEDEN
TV4 Förkväll in cooperation with FACE Stockholm

Every Monday on Swedish television station TV4, Jessica Jarmteg, makeup artist and headmaster of the FACE Stockholm Makeup School in Stockholm, gives a makeover live in the studio. Please visit www.tv4.se/forkvall for more info about the makeup and skincare products Jessica uses in her makeovers.

The makeover team: Jessica Jarmteg from FACE Stockholm, Johan Hellström, Björn Axén and Caroline Axell, fashion stylist.

Catch the Red Eye: FACE Stockholm in The New York Times Style Magazine

Our Galaxy Glitter is featured in a great story superstar makeup artist Pat McGrath's inspiration for the glittery eyes seen in the Prada fall runway show. "For preternaturally gleaming eyes, [Pat McGrath] used a sheer burgundy shadow layered with firey glitter (Face Stockholm Galaxy Glitter in Sju and Tva)."

Check out clips from the magazine below or browse our galaxy of glittery colors here!

Alexandra Leighton gets ready for Fall
Actress Alexandra Leighton, an avowed FACE Stockholm enthusiast, shared some amazing photos from a recent photoshoot with photographer Heather Landis. Check out Alexandra's beautiful looks for Fall 09, using all FACE Stockholm makeup products!

INTRODUCING ICELANDIC SOLUTION

Produced by Icelandic scientists, penzyme harnesses the natural healing power of marine enzymes to create a revolutionary gel with multiple health and beauty benefits. After more than 25 years of research, penzyme (meaning “penetrating enzyme”) was developed in Iceland and has been produced under stringent quality control for both pharmaceutical and cosmetic use. Free of perfumes, dyes, synthetic artificial chemicals, and other harsh additives; penzyme uses only all natural marine enzymes from the cold, pure ocean waters of Iceland. The self-preserving nature of marine enzymes allows for a preservative-free formulation that is simply water-based, clean, non-greasy, hypoallergenic, and entirely natural.

For thousands of years, cultures around the world have relied on the natural healing power of plants to cure a variety of ailments, but it wasn’t until the 19th Century, that scientists discovered that the splitting of protein enzymes was the cause of this success. Empowered with this knowledge, in the 1990’s, Icelandic scientists considered what healing capacities lay within the sea.

The study of marine enzymes began with the exploration of Iceland’s diverse and abundant marine life for their therapeutic and healing powers for wound and muscle care. However, after clinical evidence revealed their remarkable effectiveness, Dr. Jón Bjarnason, Professor of Biochemistry at the University of Iceland, began examining their potential for cosmetic use.

It was soon discovered that unlike land-based enzymes, marine enzymes which are adapted to function at freezing temperatures deep in the ocean, become ’super-active’ and extremely powerful when exposed to room temperature. Thus, the active enzyme in penzyme, trypsin, is capable of promoting the regeneration of healthy cells at an incredible rate and is therefore an exceptionally effective and valuable aid in treating a variety of conditions, including, but not limited to:

• Dry & chapped skin
• After-sun care
• Fine lines & wrinkles
• Anti-aging
• Eczema & psoriasis
• Blemishes & acne
• Scarring & stretch marks
• Lightening discolorations
• Bites & stings
• Arthritis & muscle pain
• Minimizing pore size

The reason one product has the ability to treat such a multiplicity of complications is because enzymes are literally the essence of life. Thus, as natural production decreases with age it is essential that enzymes be replenished to enable the regeneration of skin cells. FACE Stockholm’s Icelandic Solution (IS) serves this purpose by naturally replacing and encouraging the regeneration process, making it ideal for diminishing the signs of aging.

The exfoliating, enzymatic activity in IS cleanses and protects the skin from potentially harmful microorganisms, while stimulating the body’s natural ability to heal. Surface impurities and dead cells are gently dissolved, promoting a glowing, blemish-free complexion, for even the most sensitive skin. It minimizes the appearance of pore size, fine lines, wrinkles, and skin discolorations. The antibacterial and soothing properties of the marine enzymes in penzyme also reduces redness, irritation, and blotchiness, leaving skin with a more youthful, radiant appearance. IS does not only address age-related conditions; it is truly a multifunctional product. It provides all day hydration, calms irritated and red skin, purifies blemished skin and reduces pore size. Due to the additive free formula IS gel is also optimal for sensitive skin and even provides healing relief for more acute conditions of acne, eczema and arthritis. IS is pure and contains only active ingredients. No dyes, parabens, fragrance or lipids are added. IS gel will dramatically reduce the need for other skincare products. Recommended for the face and body, penzyme based products are universal and unisex; appropriate for all ages and skin types and suitable for both men and women.

Enhance the soothing power of penzyme and extend the life of FACE Stockholm’s IS gel by keeping it refrigerated. Avoid excessive heat and direct sunlight.

Click here to get IS now!

Gossip Girl comes to FACE Stockholm!

The cast and crew of the hit show Gossip Girl was shooting scenes for the new season at our SoHo shop! The lovely Lauren Conklin, Manager of FACE Stockholm SoHo, played gracious hostess to the gossip girls and guys. Check out the pics below!

FACE Stockholm and Girls Gone Green

In 2007-08, in celebration of our 25th anniversary, we donated all of the proceeds from sales of our 25 År special edition lipstick to Girls Gone Green, an environmental program for young girls at the Lower Eastside Girls Club.

This summer, our donations helped 30 girls spend five days at sleepaway camp in the Adirondak Mountains. These 30, in addition to 20 other girls will also be able to attend a 6-week Day Camp in NYC. All at no cost to their families.

The Lower Eastside Girls Club develops programs to build Ethical, Entrepreneurial and Environmental awareness and leadership among disadvantaged girls living in NYC's Lower Eastside. We urge you to support this wonderful organization that is helping to educate and empower the next generation of women. Visit their website at girlsclub.org.

Most important of all is to build the business with passion, creativity and joy.

The magic is in the details. There are no shortcuts, so everything must be thought out and perfect. Everything matters – service, product, ingredients and suppliers.

Persistence is an absolute must in business. Do not give up in the face of adversities; be prepared, for they will come! See them as a challenge and use them to your advantage. A little humour always seems to help.

Prepared for Takeoff! Lufthansa and FACE Stockholm Hit the Runway
On February 12, 2009, one of the world’s leading airlines, Germany’s Lufthansa, had the distinct honor of hosting the 17th annual Grand  Travel Awards in Stockholm Sweden.

Held at the Grand Hotel, companies recognized for top performance in such categories as best airline, hotel, cruise line, car rentals were awarded what has come to be known as “The Oscar of the Travel Industry.

As part of the celebration, 14 airhostesses were flown in from Frankfurt to walk the catwalk in period uniforms — with styles ranging from the 1930s through the 1990s. Makeup applications from FACE Stockholm’s artists corresponded with the look of each era.

   

A first class evening, the event embraced both the technological advances and distinguished fashion trends of the industry with a toast of Lufthansa’s original in-flight cocktail — Lufthansa Nostalgic — champagne with a splash of liquor. Here’s to traveling in style!

Hudson Valley Conoisseur Magazine
FACE Stockholm is featured in the February/March issue of Hudson Valley Connoiseur magazine in an article about beauty in the Hudson Valley! Some great pictures with amazing makeup by FACE's own star makeup artist Helen Andersson! Check out the pictures below!

A Beautiful Thing To Do! 
In a common mission to help save the environment and advance the practice of reusing bags, FACE Stockholm is now stocking a line of environmentally friendly reusable and recyclable shopping bags and gift packaging. Made from lightweight, durable, non-woven polypropylene, they are available in four sizes, small enough for a single lipstick or large enough to carry the loot of an entire shopping spree!

Available in classic black with the FACE Stockholm logo, our eco-friendly bags combine functionality and style in the fight to reduce the over consumption of paper and plastics. Make the switch; commit to reuse; beautify your life inside and out.

Available now at all FACE Stockholm retail shops!

 
World Traveler Kit
Life in today’s fast-paced world requires us to be ready for anything. Nobody understands this better than Martina Arfwidson, the dynamic President of FACE Stockholm. Balancing roles as a mother and a busy executive leaves little time for makeup. The solution? The World Traveler, a group of esstential products — carefully selected by Martina and her mother, Gun, using their impeccable taste and years of experience — that will take you from a board meeting to a glamorous cocktail party and anywhere inbetween. Packed with some of our most versatile products that work for any skin color and do more than double duty, this is your best travel companion!

Click here to check it out!

News from FACE Stockholm — The Magazine
Catch a glimpse of our world in our magazine, FACE Stockholm News! With features in both Swedish and English, each issue celebrates all that is innovative, creative and artistic: with profiles on the true originals in the worlds of fashion and beauty — including stylists, illustrators, trend forecasters and beauty and style experts. Just flip the pages to discover a world of magic and creativity!

Join us as we look behind the scenes and reveal the skill, hard work and technique involved in crafting images and products of beauty, design and fashion. The first two issues are predominantly in Swedish, but look for many more features in English in the future!

We hope you will be inspired to dream and bring your own fantasies to life!

The Amenities Line
Continuing in the tradition of purity and in pursuing our passion for providing diverse, functional products and natural skincare for both men and women, we have developed an exclusive, luxurious White Tea and Ginger amenities line that will be sure to meet the demands of the world’s most sophisticated and discerning travelers.

With a complete line of travel essentials from Hair Wash and Body Milk, to Shave and Dental Kits, the FACE Stockholm amenities line is a distinctly natural and Swedish fusion of classic and modern. Already found in the most exclusive and luxurious hotels around the world, including The Mercer in New York, and Hotel Ändra in Seattle, look for our amenities line in the most exclusive hotels around the world.

For additional information, and wholesale inquiries please download the PDF information leaflet..